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Quote of the day: "102.1 Harmison to Ponting, no run, wide and Ponting has to stretch to reach it. "Harmison couldn't hit an elephant from 20 paces?" was Jeff Thomson's assessment earlier. Guess it depends on the size of the elephant." - baggygreen.com

Would you like fries with that?

In my defence it was an abnormal day. I usually make sure that I eat well, and if I fail then my spousal safety net works amazingly efficiently.

The previous Thursday, however, was a day that would double my average fat consumption on its own. I was shopping in Chatswood, and as people tend to do whilst shopping, I ate out. I am reticent to admit that it was at KFC, however I like to have that nostaglia trip every now and again.

Dinner was under duress. My wife and I were running late to go see Richard Linkletter's Fast Food Nation.
Fast Food Nation
The Red and Yellow makes me feel hungry
As such the only quick meal option was McDonalds on George Street. We got the healthy choices options... So with 2/3 meals prepared in grease I sat down to view the filmic adaptation of a non-fiction book that I bought 5 years ago in Belgium.


I have to say straight up, this was the first film in a long time that had sequences which I couldn't watch. It was partially my fault, hoping that this'd be a slightly more academic take on Supersize Me, but in hindsight it was something that I needed to see.

I remember when I first read the book, I vowed to be chaste of fast food from that day on. My day suggests the effectiveness of such a vow. The advantage of this film, however, is not that it brings up new information (infact almost every major point you can find in the book). Rather, seeing is truly believing!


It's one thing to read about the killing floor, its a substantially different kettle of fish to witness it on the big screen no more than a couple of meters away from you.

This heavy hitting film takes a swing at fast food moguls, but also their supporters - Us. It doesn't just dictate right and wrongs from an ivory tower to the bleeding masses, rather it shows precisely how our involvement may change the industry. The multi-protagonist story arc reinforces that this isn't an individuals fight. The film can say all it wants, I can write reviews, but unless people unify behind a single agenda we wont experience change.

The way I like to rate films is not by using stars, but instead saying how much I'd be willing to spend to see the movie. So $30 for Australian Premiere, $2 for weekly video hire, even $5 bargain bin at K-Mart is a valid call for some films.

This film is comfortably worth a $30 Australian Premiere! Whilst I'm not sure if I would willingly go and watch it again any time soon, its left its indellible fingerprint on me to the extent that I truly TRULY wish to avoid fast food in the future. An exceptionally crafted film that knows what it wants to achieve and sets out on this mission with style and aplomb.

Suave effectively describes how it presents its agenda to an audience.

Disturbing is the end result.

The Book Image is courtesy of wikipedia.com
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Comments
7 Comments. [ Add A Comment ]
1. November 1st 2006 @ 22:26. historylass Says:
It sounds like a good film. Great review. It sounds like a film that I would like to see.
2. November 1st 2006 @ 22:28. Adele Says:
It is hard to get away from fast food in this day and age. I try, but don't always succeed.

I haven't read the book or seen the film, but I keep hearing good things about it. I'll have to make time for it.
3. November 1st 2006 @ 22:30. Stuart Says:
It's a film that you may not enjoy, but you'll definitely appreciate having seen.

It's one of a select handful of films that has genuinely affected me on a deep emotional level. And I watch alot of films, yet I can only think of about 4-5 others wihch have achieved that
4. November 1st 2006 @ 22:31. Stuart Says:
I understand all too well Adele,

Infact thats what the book deals with very well. Its simple things like take a moment to look at the colours fast food stores use to advertise their logos.

McDonalds, KFC, TacoBell, Burger King, Pizza Hut.....

Resounding Reds and Yellows!

Why?

Because they are the colours that make humans subliminally hungry!!
5. November 1st 2006 @ 22:35. Adele Says:
Red and yellow? I never knew that. I guess I should have gotten a different color sweater if I wanted to lose weight this winter.
6. November 1st 2006 @ 22:41. Stuart Says:
Its definitely plausable!

SuperSize me sums it up very well.

Morgan is having a conversation with a lawyer and explaining how McDonalds markets to children. Toys in meals, having a playground, a clown as a logo. Everything is designed to ensure that a child has a great time. Thus 10-20 years later, this same child will be looking for food, remember the great times they had at Maccas, the sense of security, and eat there.

To this Morgan Spurtlock replies;

"That's why if I ever have a child, everytime I drive past McDonalds I'm going to punch him in the face."
7. November 2nd 2006 @ 14:04. Pilgrim Says:
Funny enough, I wrote my thoughts on the same subject a while ago; you can read it here: http://www.wrongspelling.com It is simply too long to cut&paste it here.

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